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Track Your Porsche. Track Your Dream.
Transforming Porsche’s vehicle tracking into a mobile-first experience that helps owners follow their car’s journey with ease and anticipation.
From Desktop Utility to Mobile-First Experience
Porsche decided to discontinue the web version of the vehicle tracking service and shift entirely to mobile, where engagement was rapidly growing.The challenge was not just to redesign the interface, but to redefine how customers experience tracking on a smaller, more personal device.
Users needed a simpler, more guided experience that still felt premium and aligned with Porsche’s brand.
Main challenges:
• Adapting a data-heavy flow into a mobile-first structure
• Balancing emotional storytelling with functional clarity
• Creating a smooth sense of orientation within limited screen space
Mobile-first experience that feels effortless and distinctly Porsche
From Static Tracker to Guided Journey
From Progress Bar to Storyline
Restructured the journey into clear stages that show visible progress from production to delivery. Users always know where they are and what’s next.
Share your Production journey
Ordering a Porsche is more than just a purchase. It’s the realization of a dream. Many customers want to share their vehicle’s production journey, so we introduced a Share feature. Now, they can easily showcase their Porsche’s production images and details, just as they can on the web, making their dream car experience even more shareable. More than 1K+ shares within the first month
Designed for Mobile Attention
Previously, all images were in landscape, and videos played externally, disrupting the experience. We optimized for mobile by introducing auto-playing vertical videos and inline content, enhancing engagement. This approach mirrors familiar experiences like Instagram and TikTok, making interactions seamless and intuitive. +60% increase in video click-through rate
One experience, one app
The flow and components were aligned with Porsche’s design system, ensuring consistency across app, service tracking, and communication channels. The result is an ecosystem that speaks with one visual and behavioral language.
A Clearer, More Emotional Journey
See also