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Track Your Porsche. Track Your Dream.

From Web Foundation to Mobile Evolution

I redesigned Track Your Dream from a map-based tracker into a stage-aware, content-first experience that adapts to what users need at every stage of anticipation. The redesign was validated through user research and approved by stakeholders, but implementation was paused due to budget changes.

Project

My Porsche (Track Your Dream)

Project

My Porsche (Track Your Dream)

Project

My Porsche (Track Your Dream)

Project

My Porsche (Track Your Dream)

Timeline

2024 Q2 - 2025 Q1

Timeline

2024 Q2 - 2025 Q1

Timeline

2024 Q2 - 2025 Q1

Key Contributions

Experience flow design, interaction logic, and consistency across Porsche’s digital ecosystem.

Key Contributions

Experience flow design, interaction logic, and consistency across Porsche’s digital ecosystem.

Key Contributions

Experience flow design, interaction logic, and consistency across Porsche’s digital ecosystem.

Key Contributions

Experience flow design, interaction logic, and consistency across Porsche’s digital ecosystem.

Team

1 Product Owner 2 iOS Developers 2 Android Developers 5 Backend Developers 1 Business Analyst 1 Product Designer (Me) & other relevant stakeholders.

Team

1 Product Owner 2 iOS Developers 2 Android Developers 5 Backend Developers 1 Business Analyst 1 Product Designer (Me) & other relevant stakeholders.

Team

1 Product Owner 2 iOS Developers 2 Android Developers 5 Backend Developers 1 Business Analyst 1 Product Designer (Me) & other relevant stakeholders.

Team

1 Product Owner 2 iOS Developers 2 Android Developers 5 Backend Developers 1 Business Analyst 1 Product Designer (Me) & other relevant stakeholders.

Background

Different Stages, Different Needs . One Static Experience

Track Your Dream showed the same map interface across all phases. During production, users wanted storytelling, visuals, and a sense of progress.
During delivery, they needed precision and timing.The design didn’t adapt to these changing needs, making long waiting periods feel static and disconnected.

Goal

Design a stage-aware experience that evolves with the user’s journey providing emotional storytelling and anticipation during production, and precision and clarity as delivery approaches.

Current Track Your Dream design

Current Track Your Dream design

Design Direction

Designing for Every Stage of the Journey

The redesigned experience focused on both structure and content making Track Your Dream feel alive throughout the entire journey.

Highlights

Replaced map homepage with a dynamic milestone feed.
Added stage-based content modules: photos, short-form videos, and updates.
Made map contextual, only highlight when transport or delivery began.
Introduced adaptive visuals and micro-interactions to sustain anticipation.

The redesigned experience focused on both structure and content making Track Your Dream feel alive throughout the entire journey.

Highlights

Replaced map homepage with a dynamic milestone feed.
Added stage-based content modules: photos, short-form videos, and updates.
Made map contextual, only highlight when transport or delivery began.
Introduced adaptive visuals and micro-interactions to sustain anticipation.

The redesigned experience focused on both structure and content making Track Your Dream feel alive throughout the entire journey.

Highlights

Replaced map homepage with a dynamic milestone feed.
Added stage-based content modules: photos, short-form videos, and updates.
Made map contextual, only highlight when transport or delivery began.
Introduced adaptive visuals and micro-interactions to sustain anticipation.

The redesigned experience focused on both structure and content making Track Your Dream feel alive throughout the entire journey.

Highlights

Replaced map homepage with a dynamic milestone feed.
Added stage-based content modules: photos, short-form videos, and updates.
Made map contextual, only highlight when transport or delivery began.
Introduced adaptive visuals and micro-interactions to sustain anticipation.

Solution

Turning Anticipation Into a Designed Journey

Showing What Matters, When It Matters

The map stays hidden until transport begins, keeping attention on storytelling and progress early on. Once the car is on the move, the map becomes active and central, providing precise updates when they are most relevant.

Card Layout That Changes With Each Stage

The experience is structured as a card-based milestone feed. Each card represents a key step from Production Started to Delivered and expands with relevant media or status details.

Replacing Text With Emotion

Production updates became short-form videos that show the car being built, replacing long text and static images. This required close work with the marketing team to shift from copy-based updates to visual storytelling. Creating a faster, more emotional experience.

Dividing Map and Content for Clarity

Previously, every milestone was tied directly to the map, even when the car hadn’t moved. The redesign separated these into two distinct layers: the map for precise tracking and the feed for storytelling and progress. This clarified focus and improved usability — the map now supports motion, while the feed provides context and emotion.

Validation

Why It Worked

Two research rounds were conducted to validate the new Track Your Dream concept:
Survey group (50+ participants) to understand preferences and perceived clarity.
Six Porsche owners in the US interviewed 1:1 while testing the prototype in real time.

Across both rounds, over 85% of respondents preferred the new experience for its clarity, visual focus, and emotional engagement. Stakeholders approved the redesign as the future direction for Track Your Dream.

Clearer Progress

92% of participants reported that the new milestone feed made progress easier to understand.
The countdown and modular structure provided a stronger sense of movement and completion.

Clearer Progress

92% of participants reported that the new milestone feed made progress easier to understand.
The countdown and modular structure provided a stronger sense of movement and completion.

Clearer Progress

92% of participants reported that the new milestone feed made progress easier to understand.
The countdown and modular structure provided a stronger sense of movement and completion.

Clearer Progress

92% of participants reported that the new milestone feed made progress easier to understand.
The countdown and modular structure provided a stronger sense of movement and completion.

Stronger Emotional Connection

86% responded positively to short-form video content and production imagery.
Participants described the experience as “more personal,” “alive,” and “worth checking again.”

Stronger Emotional Connection

86% responded positively to short-form video content and production imagery.
Participants described the experience as “more personal,” “alive,” and “worth checking again.”

Stronger Emotional Connection

86% responded positively to short-form video content and production imagery.
Participants described the experience as “more personal,” “alive,” and “worth checking again.”

Stronger Emotional Connection

86% responded positively to short-form video content and production imagery.
Participants described the experience as “more personal,” “alive,” and “worth checking again.”

Smarter Use of the Map

Users appreciated that the map appeared only when the car began transport.
This change reduced unnecessary interactions by nearly 40% during the production stage.

Smarter Use of the Map

Users appreciated that the map appeared only when the car began transport.
This change reduced unnecessary interactions by nearly 40% during the production stage.

Smarter Use of the Map

Users appreciated that the map appeared only when the car began transport.
This change reduced unnecessary interactions by nearly 40% during the production stage.

Smarter Use of the Map

Users appreciated that the map appeared only when the car began transport.
This change reduced unnecessary interactions by nearly 40% during the production stage.

Stakeholder Alignment

Both user groups preferred the redesigned flow.
After reviewing testing outcomes, Porsche stakeholders approved this direction for roadmap integration.

Stakeholder Alignment

Both user groups preferred the redesigned flow.
After reviewing testing outcomes, Porsche stakeholders approved this direction for roadmap integration.

Stakeholder Alignment

Both user groups preferred the redesigned flow.
After reviewing testing outcomes, Porsche stakeholders approved this direction for roadmap integration.

Stakeholder Alignment

Both user groups preferred the redesigned flow.
After reviewing testing outcomes, Porsche stakeholders approved this direction for roadmap integration.

Validated by over 50 participants and approved by stakeholder, the redesign achieved measurable improvements in clarity and engagement, transforming Track Your Dream into a more meaningful ownership experience.

Note: The redesigned concept was validated and approved by Porsche stakeholders but was not implemented due to internal budget restructuring.